Leaflets and Flyers are an easy way to get your business service recognised quickly. First of all, we will get the obvious out of the way.
A flyer is small (A5 and A6 is typical), usually has no folds and is printed most commonly on one side, but occasionally has print on both sides. Flyers often seen would include Building Services, Drive-Way Paving, Car Valeting, Complimentary Therapy, Plumbing, Electrical etc etc. They are great if you want to get a quick message to your target audience. They need to catch the attention of the prospect within a second or two. HYPNOTHERAPY, QUIT SMOKING, LOSE WEIGHT etc etc should jump off the page. It should take no more than 20 - 30 seconds to read a well designed flyer.
A Leaflet is usually a little bigger and is folded to make at least 4 pages (most common). They use up all pages and are packed with information and illustrations. They explain the product or service in relatively good detail and aim to educate and attract custom. Leaflets often seen would include Restaurant Menus, Community Info Letters, Government and Health info. This is aimed at the person who wants to know more about the product or service there and then. Use strong keywords on the front and place contact details on the back with more strong keywords. This is to be sure that your service is clearly seen and this may encourage further reading which would hopefully lead to an inquiry and some business for you.
OFTEN LEAFLETS AND FLYERS WILL COME UNDER ONE HEADING.
THE DIFFERENCE IS HOW MANY PAGES YOU DECIDE TO HAVE.
1-2 (front&back) is a flyer. 3+ is a leaflet anywhere up 8 or 10 pages. However, you could be going into magazine stats if you go above 6.
Remember; most people will have decided to read or throw your leaflet or flyer in the bin before they have even touched it. You must be willing to accept that as many as 99% of them will go straight into the bin. Like a business card, they should be simple and professional. Unlike a business card, you can double a leaflet or flyer as a discount or promotional coupon. Be sure to proof read and spell check all material because once they're printed, you're stuck with them.
Try not to go below 120gsm paper. 250gsm or somewhere in-between will go down nicely. If you go for 80 or 90 gsm, you will see and feel the poor quality, and so will the person picking it up. Unfortunately, a cheap flyer or leaflet can send the message of an inferior service. You could always include a save our planet message such as "Please keep or recycle to help our planet". This shows you care and might even tip the scales to winning over a client or two in an ideal world.
Unfortunately it can be expensive to get flyers and leaflets printed locally. A typical price for 500 flyers is €100+. The same quantity for leaflets is much higher depending on quality, pages, size and print colours. 500 flyers/leaflets won't go very far unless they are distributed wisely. Pharmacies and health shops would be ideal for small quantities, because many people taking them will have a possible interest in the service.
It is hard to know what you're getting online and often a daunting task because you have to design the flyer/leaflet yourself. If you are brave enough, and are willing to put the effort in, you can get really good results using some of the online sites. 1000 flyers online should cost no more than €150. Buying more works out better value of course, but only if you’re going to use them. Leaflets are more expensive for reasons stated above. But they are usually much cheaper online than locally.